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Robin Powell

An experienced television journalist, Robin runs Regis Media, a UK-based content marketing consultancy which helps financial advice firms around the world to attract, retain and educate clients.

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Mar 2, 2020

Adviser marketing should start with the client

If you're an an adviser, don't talk about asset allocation strategies. Ask prospects what money means to them and what they wish mos

Nov 27, 2019

Seven advantages of digital marketing

Where digital marketing is concerned, different strategies are going to work for different markets. But broadly, here are seven advantages o

Nov 3, 2019

Can you niche yourself out of a job? Five signs your niche isn't working for you

We've all heard about the benefits of finding your own niche as a financial adviser. A niche lets you narrow down your client pool and s

Oct 12, 2019

Are advisers and clients speaking the same language?

One of the biggest mistakes that businesses make in formulating their marketing strategies and the failure to think of the customer's ow

Oct 9, 2019

Are you making too many assumptions about your clients?

Because you're comfortable with data, you may believe it's of interest to prospects and clients. It may be, but there's a simple

Robin Powell

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